Lots of people think that once their new website is live on the Internet that they can sit back, relax and watch the money roll in. The really hard work has not actually even begun though. Why? Because you need to get people to visit to your website and, without a proper strategy in place, you will get just a handful each day at most. To get lots of visitors to your website, you need to rank highly in the search engines, and to rank highly in the search engines you need the help of an SEO company.
It is actually possible to optimize your website for the search engines yourself, but unless you know exactly what you are doing, and it takes years of experience to get to that stage, then what you do will have no real effect.
Even if you have some past SEO experience, doing all of the work yourself would take hours out of your working week. It is not a one-off job either, you would have to work on promoting your website each and every week.
Choosing an SEO company to help you optimize and promote your website will save you a lot of time and hassle in the long run, and it will also ensure that your website becomes profitable at the earliest possible date. You will have no problems finding an SEO company as there are so many to choose from. However, finding a good one requires you to do a little investigative work. A good SEO company will more than pay for themselves with the extra business that bring in for you, whereas a bad SEO company will turn into a money sucking black-hole.
So, how should you decide which of the many SEO companies to use? Basing your decision on the below criteria is recommended…
Methods Used : Ask what methods will be used to promote your website. If they are a reputable company then they should have no hesitation in telling you exactly what they do. If they try to be secretive, then they are probably using spammy or fraudulent SEO tactics.
Past Results : Ask them to provide examples of high search engine rankings that they have achieved for others. The more examples they provide, the more faith you can have in their capabilities. The first page is ok, the top 3 is good, and a number one ranking is excellent.
Customer Service : How easy is it to contact an SEO company and how responsive are they to your emails and calls? They should go out of their way to explain things to you, and not get annoyed if you ask them to explain something more than once.
Reports : Ask about how they intend to keep you up-to-date with the work being done and the progress being made. On a monthly basis, they should be happy to send you a detailed report. Without a detailed report, you will have no idea if they are doing everything that they promised that they would do.